Last night was the christening of the OnCompare Design Center. Luckily for the design team we share an apartment and have a large supply of coffee and gin.
We are fairly happy with our progress so far, but have a lot of work a head of us to give OnCompare the face and experience it deserves.
Here are a few photos of how the night went.
The concept behind the logo is the idiom, “comparing apples and oranges”, hopefully one day with OnCompare you will be able to do just that.
Note: The team will be leaving comments on these designs here in this post. We’d love it if you’d share your thoughts here too!
Jan 11, 2011 @ 13:22:21
I like the Apples and Oranges. I know, you’re not supposed to do it, but isn’t that why we’re doing it.
I like the split one that’s fleshed out with the logo type.
However, I do admit that what we’re doing is taking apples and oranges and helping your take the bad apples our of your bushel of apples. Not to mix metaphors too much.
Jan 11, 2011 @ 18:04:12
I love that the logo/branding pulls it’s inspiration from a story! I think that’s a great meme to explore and wonder what other ideas we could use as a jumping off point:
* Filtering out the noise
* Raising the signal to noise ratio
* Separating good apples from bad
* Finding a needle in a haystack
At the end of the day, we want to help users do 3 things:
1. Discover – products than could possibly solve their problem
2. Decide – which product will best meet their needs
3. Optimize – their usage of the product
In fact, perhaps that’s a potential tagline – “Discover. Decide. Optimize.” or maybe “Discover. Decide. Deliver.”
At the end of the day, the problem that resonates with customers I’ve talked to isn’t so much about apples & oranges (comparing things that feel unrelated), it’s about quickly identifying solutions, picking one, implementing it.
If we’re looking for inspiration for a logo & tagline, it would be interesting to explore those ideas.
Jan 11, 2011 @ 20:36:25
I definitely feel you guys on the original meaning of the apples to oranges. I was struggling for a bit on whether or not the concept could be stretched enough to convey the idea that OnCompare is so comprehensive in our suggestions/solutions that we can in fact, compare anything!
I guess years and years of it’s original interpretation can’t be refuted haha.
All in all though, i agree with justin in the sense that the brand can easily pull inspiration from a story or cultural reference. The need to solve by comparison is very timeless.
Jan 11, 2011 @ 21:38:08
I like the merged apple and orange.
Jan 12, 2011 @ 12:31:51
I’m w/ Justin here. I like the look of the logos but I’m not sure about the metaphor. I have mixed feelings on it. On one hand, companies don’t market their products in such a way that it’s easy to compare apples to apples so it may seem like you’re comparing apples to oranges in that case. On the other hand, ultimately we want to compare apples to apples… so OnCompare is maybe helping turn oranges into apples? How about an Orange shaped like an apple?
Jan 15, 2011 @ 11:13:43
I’m pretty sure orange-shaped-like-an-apple has been done. I don’t remember by whom, but I’m sure I’ve seen that logo. In fact, here’s a walkthrough. Let’s get the design team more coffee and see if they can flesh out some other ideas.